History

Sparkle or Die is a creative concierge brand based in sunny Southern California. It was hatched in a tiny, glitter-filled loft above a garage by Janel Kaden.

While the sparkling roots are in creative empowerment, Sparkle or Die continues to grow and develop more experiences and products as the brand expands.

We believe sharing that light begins with our own overflowing shiny heart. Sparkle or Die hopes that our treasures inspire you to be that warmth in the lives around yourself. Please share your stories with us, we always love hearing about sparkling personalities, where and how they shine.